Working on behalf of ATC, DMX Productions supplied all the lighting for the launch of the Volvo XC90. The lighting rig was designed by SJ Grevett and programmed to timecode by Emma Thompson. The lighting ran in sync with the video to create a truly immersive experience. The entrance to the dining area was created in the style of a forest with low smoke filling the floor. Whilst in the dining area LED moving heads where use to 'pin spot' tables and LED ran the whole circumference of the room, blending between the video mapping on the wall and the entire room.